What is it?
Households (HH) and household income (HHINC) are monthly data sets from Real Estate Investment Solutions (REIS) that show the number of occupied housing units in a given geographical area and the median income for those households. HH is expressed in the number of units while HHINC is expressed in USD for each KMA
Who is interested?
Economists, logistics managers, supply chain professionals
What does it tell me?
The number of households and the average income play a key role when targeting markets for expansion or planning out logistics networks. For example, a retailer may be trying to plan out their warehousing space to be close to major demand centers to better provide e-commerce service. Households and household income may provide insight into where the sources of demand are.